And while those hyper-social companies will no doubt continue to find success in other ways, in 2024, the more hushed, aspirational ones are predicted to win out in more ways than one, setting the standards for who and what is cool throughout the year ahead. Everyone wants one, but not everyone can have one. If you're a fan of timepieces, think of them as the equivalent to a Patek Philippe or Audemars Piguet. In turn, when you see someone donning head-to-toe The Row like Jennifer Lawrence or Phoebe Philo like Rosie Huntington-Whiteley, they automatically appear leveled up and worthy of admiration. For these labels, control of their brand narratives is of the utmost importance, which means the people who wear their pieces are hand-selected and on a very exclusive list. These are the Phoebe Philos, Khaites, and The Rows of the world, and they're proving that you don't need to scream with big logos, international advertising campaigns, and a goal of ubiquity to garner acclaim in 2024. Unlike many of today's luxury brands that have embraced social media with open arms, allowing them to be everywhere all at once, a small offset of the landscape has taken a different, quieter approach. In a few weeks' time, when everyone else is scrambling to refresh their wardrobes to go along with their resolutions, you'll be sitting pretty knowing you've already earned a master's in 2024 fashion. From the one designer who's set to rule the year ahead to the one color you can expect to see on every bag, sweater, dress, and shoe in January and beyond, everything you need to know about fashion post–December 31 is yours for the taking below. ![]() And of course, there's the quiet-luxury movement, which single-handedly ushered in a return to simple, wearable style after years of saturated hues, maximum volume, and over-the-top accessories.īecause of all this, I have a pretty good idea of what 2024 will look like sartorially and, specifically, which trends will go on to define its 365 days. New avenues of inspiration have been introduced by way of sports, with Rihanna appearing at the Las Vegas Grand Prix in Gucci, Prada, and Balenciaga Netflix's Beckham reminding us of every Posh Spice game-day outfit from the '90s and early aughts and Grace Wales Bonner continuing to bring soccer style to the fashion set through her collaboration with Adidas. Twenty twenty-three has been a wild and crazy ride in the fashion industry, with creative directors coming and going, designers completely revamping their brands, and finally, some fresh-feeling trends debuting on the runways.
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